SFN is ‘Pulse of the Fan Base’

SFN would like to thank the great folks from the ACC Sports Journal for inviting us to partner with them on their weekly ‘Pulse of the Fan Base’.

They posted the feature to their website last night and it can be read by clicking here.

Over the last 12 months the blog has generated more than 3.5 million page views from 1.5 million visits of over 280,000 unique visitors originating from 164 different countries and U.S. territories.

That includes 104 visits from Malawi. Yes, Malawi.

We are going to have more detail behind the Q&A here on the site in the coming days, so we hope that you keep checking in and share your thoughts with us.

Start by defining the ‘fan base’ as the fan base that actually forms opinions on these topics. Realize that a large majority of any fan base are just folks who went to school or like a team and all they want is for their team to be successful; they don’t really form opinions or take the time to educate themselves on ancillary issues.

The next level of fan is one that has a level of ‘vestedness’ that goes beyond just wanting the team to win. Here is a very general profile of some characteristics of a ‘vested’ fan.

1. Some form of membership and/or financial commitment such as the Wolfpack Club, Alumni Association, annual fund, etc.
2. If they don’t have season tickets or lifetime rights, then they attend at least a few games in person every now and then.
3. Take the time to generally know the football and basketball schedule and make time watch the majority of games when televised.
4. At least occasionally read articles and try to gather information from sources like the ACC Sports Journal, The Wolfpacker, the internet, etc.

The ACCSJ’s introduction mentions an article featuring SFN that ran in the NC State Alumni Magazine in late 2007/early 2008. Clicking here will take you to the original entry (written at the time of the article) that includes some interesting history of the site.

These recent developments and focus on SFN serve to be very timely as we are currently working on a site re-design on which we hope to flip the switch in the coming weeks. If you have any computer/creative skills we encourage you to check here for a request to contribute to our efforts. In addition to new banners for the site, we will happily accept any original/unique logos, pictures, graphics files that would be good fits for the next generation of the site.