A Tale of Three Coaches: How Coaching Contracts Are Structured

Ever wonder how coach contracts are structured? SFN tries to put the pieces of the puzzle together.

Sendek Contract With Capitol Broadcasting
Sendek Contract With ADIDAS
Sendek Contract with the University

Herb Sendek’s NC State Contract
$125,000 University pay
$575,000 Capitol/Wolfpack Sports Marketing
$80,000 ADIDAS
$0 Wolfpack Club
$780,000 per year

Roy Williams’ UNC Contract
$260,000 University pay
$347,000 Learfield/Tar Heel Sports Marketing
$500,000 NIKE
$25,000 expense account
$780,000 Rams Club (not guaranteed)
$1,912,300 per year

Matt Doherty’s UNC Contract
$145,000 University pay
$185,000 Learfield/Tar Heel Sports Marketing
$500,000 NIKE
$25,000 expense account
$0 Rams Club
$830,000 per year

from the N&O archive

Here’s how the deal breaks down:

Williams, 53, will be paid $260,000 annually, plus an annual expense account of $25,000, paid by the UNC athletics department.

He will earn $347,300 annually from Learfield Communications Inc. for multi-media responsibilities, including television and radio shows. He will continue to receive $500,000 annually from Nike (in a contract separate from the shoe company’s deal with UNC). Williams’ Nike contract, negotiated while he was at the University of Kansas, moved to UNC with him with the permission of Nike and Kansas.

UNC also agreed to provide Williams a supplemental compensation package worth about $3.9 million spread over five years.

Baddour said that money comes from funds specifically donated by alumni and other supporters for Williams’ financial package and is not guaranteed.

The contract also includes bonus provisions if Williams’ teams reach the NCAA Tournament, reach the final eight in the tournament and graduate at a rate that equals that of the student body. For each accomplishment, he would receive a bonus month of pay, about $21,000. Women’s basketball coach Sylvia Hatchell and football coach John Bunting have similar bonus stipulations, Baddour said.

“I didn’t have very many doubts that we could get it done,” Williams said Friday night at the “Late Night with Roy Williams” midnight madness celebration at UNC. “I’ve lost sleep over a lot of things lately, but that wasn’t one of them.”

Williams’ contract could not be finalized until the university system’s Board of Governors allowed an exemption from certain guidelines, adopted after former UNC football coach Dick Crum and former N.C. State basketball coach Jim Valvano were given buyouts totaling more than $1.4 million.

Former UNC system President William Friday decried the deal. He said it runs counter to recommendations of the Knight Commission on college sports, of which Friday is co-chair, to try to stem the tide of rising coaches salaries.

“Recently we were told that the university had failed to retain bright and talented faculty members in over 50 of the 76 competitive offers received to date because no funds were available to meet these challenges,” he said. “In these salary negotiations, a special fund of $3.8 million has been raised to meet the competition. Hopefully, a renewed effort, a very strong effort, will be made to stop these serious losses of faculty talent the university is now experiencing.”

UNC Chancellor James Moeser e-mailed a message to faculty and staff leaders, acknowledging sensitivity to the contrast between Williams’ package and faculty and staff pay.

“The financial health of our comprehensive program depends upon a stable, successful basketball program, and we’re completely confident in Roy Williams’ ability to take the program there,” Moeser wrote.

“Coming from an arts and humanities background myself, I know it can be difficult to understand the complexities of the marketplace. We see those differences among our own campus units. This contract reflects the marketplace for the nation’s best basketball coaches.”

Matt Doherty, who had a six-year contract that paid him a total of $855,000 annually. Doherty’s contract included a base salary of about $145,000 annually, a $25,000 expense account, $500,000 annually from Nike, and about $185,000 a year from Learfield Inc., the multimedia company with which the university contracts.

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33 Responses to A Tale of Three Coaches: How Coaching Contracts Are Structured

  1. class of '74 04/03/2006 at 7:15 AM #

    If you want to know the sequence of events of the past week listen to the replay of WTSB 1090 morning sports drive first hour replay. Taylor Zarzour had on the radio his inside account of how it went down. Very good piece and all wolfpackers will love.

  2. 427HEVN 04/03/2006 at 7:31 AM #

    This may not be the best place to put this question out there. I looked everywhere on the internet and cannot find anything close to the stats I need.

    Back in the 80’s, NCSU was the 12th??? university to hit 2,000 wins as a program. I know we were behind UNC, Kansas, UCLA, and Kentucky. I believe we were ahead of Duke at that time. Does anyone have that stat?

    Also, where do we stand now in all-time wins?

    I’m just sick of hearing the radio talking head transplants (most of them are transplants anyway) say we are “delusional”.

    Heck on 1090 yesterday there was one a-hole who said “NC State fans just don’t know their place in the ACC”…probably a hole grad but what an arrogant POS.

    I’d just like some ammo for these sports-guy-talking-a$$hats, and I think the comparison of our position in all time wins in the 80’s relative to today would be helpful.

  3. Sam '92 04/03/2006 at 8:51 AM #

    i don’t have any inside info on barnes, but i’ve read that his total comp at texas approaches $2mil. I’d be surprised if we can match that.

    also, texas is a great setup for barnes — his performance there exceeds their expectations, he’s at the top school in the state with a huge commitment to athletics. coming to n.c. state would mean (i believe) less money, less prominence, and having to be measured against duke and UNC

    if i was rick barnes i wouldn’t leave Texas for that.

    i think we’re better off taking a bit of a risk on a young coach who shows tremendous promise

    my doubts center around the fact that lee fowler will be responsible for making that decision and i have no confidence in him.

  4. newswolf 04/03/2006 at 8:56 AM #

    an article from about 2 weeks ago in the Houston Paper

    The action Friday extinguished speculation that Gillispie would get a pay raise to match the $1.3 million salary of Rick Barnes, head basketball coach for the University of Texas

  5. site admin 04/03/2006 at 8:56 AM #

    Barnes makes $1.3 million at Texas.

  6. Waxhaw 04/03/2006 at 2:17 PM #

    All time wins — I think we are in the mid 20’s now. Go to ncaa.org and pull up their stats archive. This info is updated every year.

    As for where we were 15 years ago, that sounds about right but I’m not sure. (and I’m almost certain we would have been ahead of Duke)

  7. Uncle Pack 04/03/2006 at 4:29 PM #

    Triangle Business Journal reported last fall that Sendek was paid $200,000 by the university, not $125,000. I noticed that the $125,000 alluded to your copy of Sendek’s contract was for 1997-1998. It probably has increased since then. TBJ reported Sendek’s total compensation was about $800,000, which isn’t much different that what you guys show. TBJ also pegged Roy at $1.4 million and K at $1.5 million, not counting some of the outside stuff.

    Here’s the link: http://triangle.bizjournals.com/triangle/stories/2005/11/28/story6.html

Trackbacks/Pingbacks

  1. Coaches Salary at Tar Heel Fan - 03/02/2009

    […] of all, the total salary number is incorrect.  According to the the N&O via StateFansNation this is Roy’s actual package as of 2006: $260,000 University pay $347,000 Learfield/Tar Heel […]

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